1st Comprehensive Test Part 2 - 1 st Comprehensive Test...

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Unformatted text preview: 1 st Comprehensive Test Part 2 1. Do you agree that mission statement provides a substantive guidance and a vision statement provides inspirational guidance explain? (10 marks) Answer: Mission provides sustentative guidance because it is defined by buyer’s needs it seeks to satisfy, the customer groups and market segments it is endeavoring to serve, resources and t echnologies that it is deploying in trying to please its customers. It provides the business purpose, raison d etere for employees as well as for other stake holders Vision: is a roadmap showing the route a company intends to take in developing and strengthening its business. It paints a picture of company’s destination and provide a rationale for going there. It delineates management’s aspiration for business, providing a panoramic view of “ where we are going,” and a convincing rationale for why this makes a good business sense for a company. Thus vision points an organization in a particular direction, charts a strategic path for it to follow in preparing for future, and molds organizational identity. It becomes important that vision should be communicated in such a way it steers the energies of company personnel in a common direction to achieve the aspirations of management. • Consider the following mission statement of the American Association of Retired People ( AARP) • AARP is a non-profit, nonpartisan membership organization for people age 50 and over • AARP is dedicated to enhancing quality of life for all as we age. We lead positive social change and deliver value to members through information, advocacy and services • AARP also provides unique benefits, special products and services to our...
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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1st Comprehensive Test Part 2 - 1 st Comprehensive Test...

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