russian - CHAPTER6.Psychologyofpropaganda...

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CHAPTER 6.  Psychology of propaganda  and advertising in the media  Propaganda as a form of advertising The term "propaganda" usually refer to a method of psychological impact on the population through the media and communications. Since promotion is a method of exposure, fulfilling the function of the value of regulation of consciousness and is based on psychological mechanisms of comparison and evaluation, it should be seen as a form of advertising. Often, along with the term "propaganda" used by another close term - "Agitation". Sometimes also used the phrase "visual propaganda." Today circulated a differentiated approach to the promotion: distinguish commercial propaganda and political advocacy. The significant difference of political propaganda from the commercial, as well as traditional advertising is that it not only gives something positive assessment touts, but it can be built on the negative evaluation that advocates giving their opponents and competitors. Very often used in political propaganda techniques that could be called "ad vice versa." In propaganda, relatively speaking, have their "advertised goods" - an opinion, representation, stereotypes, lifestyles, style, behavior, etc. It promotes the policies of states, governments, political parties, viewpoints and perspectives on certain events, etc . participates in the formation of images, using both traditional beliefs and practices suggestive of exposure. Russian specialist in the field of media, GS Miller believes that the conceptual definition of propaganda can be reduced to several forms: advocacy - education (dissemination of useful knowledge); propaganda - information, propaganda - Communications (the universal tool and a process of communication between people and their interaction); propaganda - suggestion (a process that includes psychological experiences and desire), propaganda - socialization (human communion to culture). Polish scientist Wojtasik L. (1981) finds that almost every writer, dealing with the problems of propaganda, attempts to determine their views on this issue and give a proper definition of the term. Fundamental differences in the definitions above all derive from his point of view of the differences against the authors of a particular system of propaganda. Attempts to use scientific psychology in the promotion began in the early XX century. One of the first who began to conduct experimental research in this area was the famous German social psychologist W. Mede (W. Moede). He developed a special program of research in the field of political advocacy. Ideas of Medea (1920) have spread very widely, and were particularly popular in the U.S. . Professor W. Mede was also engaged in studying the psychology of the traditional commercial advertisements.
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This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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russian - CHAPTER6.Psychologyofpropaganda...

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