�Viewer ship of DD Direct DTH Platform in North Eastern State

�Viewer ship of DD Direct DTH Platform in North Eastern State

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
i EXECUTIVE SUMMARY T he present study, “Viewer ship of DD Direct DTH Platform in North Eastern State” assesses the performance of DTH based Doordarshan service and its programmes in North Eastern States. Doordarshan has given a high priority for the development of TV services in the North East. Doordarshan, the national broadcaster in India, at present has a network of more than 1400 transmitters spread throughout the country and its signals are available to about 90% (DD1) and 43% (DD-News) population of country. It was estimated that the coverage of remaining 10 % population with terrestrial (single channel) broadcast would cost enormously, take long time (10 to 15 years) and require deployment of huge manpower for operation of terrestrial transmission. To provide an access to television programming to the remaining population, Doordarshan came up with an alternative plan of using Ku-Band broadcasting” technology which was much cheaper and economical option as compared to the coverage through terrestrial transmitters and had the capacity to provide quality transmission in all uncovered areas including remote, border, tribal, hilly and inaccessible areas. As part of this initiative Government of India launched the Direct To Home (DTH) service in North-Eastern states in 2004. The service DD DIRECT+ is a free to air Direct- to-Home service with no subscription fee. The service today offers about 50 channels which comprise of DD as well as private channels programmes but all of which are free to air (FTA). A survey was conducted by Indian Institute of mass Communication on behalf of the Ministry of Information and Broadcasting in Mizoram, to assess the performance of DTH based DD service in the North-Eastern region. Mizoram is one of the ‘Seven Sister’ states in north-eastern India bordering Myanmar and Bangladesh. DD Direct (DTH) service was started in Mizoram in January 2008. In past one year the government distributed a total of 826 DD DTH sets in different parts of the state. The advent of DTH technology has opened up possibilities of making available a number of quality programmes and variety of channels directly as per the choice of the viewers. The use of DTH technology by Doordarshan to reach out to television audiences in the north-eastern states is an effort to provide quality television transmission directly along with other multiple services like radio, email and Internet etc. Competition from
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
ii other DTH platforms and proximity to border areas in the region required an assessment of the DD Direct Plus’ as a television programme service with access to quality and choice of programmes in the north eastern region. Hence, the present study explored factors which would determine the expansion of digital technology based television services in the region and fulfill expectations of the viewers in terms of choice of channels, preference for types of programme and the choice of language. The present study was taken up with the following objectives:
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 07/21/2011 for the course BUS 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

Page1 / 7

�Viewer ship of DD Direct DTH Platform in North Eastern State

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online