5 forces - Nintendo Reviving a Company, Transforming a...

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Nintendo Reviving a Company, Transforming a Market
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Jeffrey Jewett Marketing Theory, Bus. 575-02 Winter Term 2011 Table of Contents Contents Jeffrey Jewett .......................................................................................................................................................... 2 Marketing Theory, Bus. 575-02 .............................................................................................................................. 2 Winter Term 2011 ................................................................................................................................................... 2 Contents .......................................................................................................................................................................... 2 INTRODUCTION: ........................................................................................................................................................ 3 Company History: ...................................................................................................................................................... 3 Article Summary: ........................................................................................................................................................ 4 COMPANY/CASE ANALYSIS: ................................................................................................................................... 5 S.W.O.T. Analysis: .................................................................................................................................................... 5 Strengths: ................................................................................................................................................................ 5 Marketing Strategy: ..................................................................................................................................................... 7 Marketing Mix: .......................................................................................................................................................... 8 The 4 P’s: ................................................................................................................................................................ 8 Nintendo’s interest was not in competing with the bigger competitors for the same market but instead to redefine the market, and use world of mouth to fuel the growth of their innovative new product. ..................... 10 Porter’s 5 Forces: ................................................................................................................................................. 10 Discussion Questions: .............................................................................................................................................. 11 Was Nintendo just lucky, or does the Wii’s success have strategic merit? .......................................................... 11
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5 forces - Nintendo Reviving a Company, Transforming a...

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