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HBS Simulation - 2009Q1 2009Q2 2009Q3 MM A $125 $125 $125...

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MM Competitor A B C D Small A 2009 Q1 $125  $131  $136  $119  $132  $115  2009 Q2 $125  $131  $136  $119  $132  $115  2009 Q3 $125  $131  $136  $119  $132  $115  Large Customers Small Customers Segment A Segment B Segment C Segment D 2009 Q1 9,488 2,087 1,708 5,693 7,125 2009 Q2 8,468 1,869 1,621 5,749 6,898 2009 Q3 8,115 1,816 1,608 5,808 6,916 Large Customers Small Customers New Custome Existing Cust New Custome Existing Customers 2009 Q1 10,255 8,721 1,425 5,700 2009 Q2 9,299 8,408 1,327 5,571 2009 Q3 8,881 8,466 1,285 5,631 2009  Q1 2009  Q2 2009  Q3 Net Revenue $2,370,194  $2,209,039  $2,163,305  Net Revenue $940,928  $910,955  $913,306  Total Net Rev $3,311,122  $3,119,994  $3,076,611  Cost of Good $2,022,200  $1,911,999  $1,891,067  SG&A $630,000  $630,000  $630,000  R&D Expense $120,000  $120,000  $120,000  Market Resea $50,000  $50,000  $50,000  Other Operat $132,445  $132,445  $132,445  Total Operati $2,954,644  $2,844,444  $2,823,512  Net Income $356,477  $275,550  $253,099  Accumulated $0  $0  $0  Power-to-Size Ratio Thermal Resi Desired Actual Desired Seg A Seg B Seg C Seg D Seg A 2009 Q1 19 14 20 13 16 120
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2009 Q2 19 14 20 13 16 121 2009 Q3 19 14 20 13 16 121 MM Competitor Power-to-Size Thermal Resi Power-to-Size Thermal Resistance 2009 Q1 16 125 15 145 2009 Q2 16 125 15 145 2009 Q3 16 125 15 145 2009 Q1 Satisfied Dissatisfied Satisfied Dissatisfied
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