Marketing Management

Marketing Management - Marketing Management is comprised of...

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Marketing Management is comprised of “the analysis, planning, implementation, and control of programs designed to create, build, and maintain” 1 customer demand and satisfaction. It is very important for marketing management to be a integral part of every organization’s plans for growth. Marketing management strategies differ from company to company; there is a similar approach applied by most in deciding on their strategy. Marketing managers are responsible for determining a realistic numbers of sales for a given product. If the product has already been launched, then they can set goals for growth. Having goals in place are a good thing for the productivity of a company. It gives employees an objective to reach. When forecasting future sales it is very important that marketing mangers have a firm grasp in aggregated data. Marketing managers should understand this data or have a trusted advisor who has a comprehensive understanding. This data can come from a number of trusted analytic marketing research firms, or a firm can do there own research. This data is crucial in establishing a realistic demand forecast.
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This note was uploaded on 07/26/2011 for the course MRKT 23232 taught by Professor Sakibury during the Spring '11 term at Harvard.

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Marketing Management - Marketing Management is comprised of...

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