Coyle Chapter 16 PowerPoint Slides

Coyle Chapter 16 PowerPoint Slides - Chapter 16 Strategic...

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Unformatted text preview: Chapter 16 Strategic Challenges and Change for Supply Chains Learning Objectives After reading this chapter, you should be able to do the following: Understand current and future strategic challenges for supply chains. Identify principles for supply chain success. Appreciate the CEOs viewpoint on and expectations of supply chain management. Understand how supply chain management can help to grow revenues, as well as contain costs. Appreciate several major types of supply chain strategies: differentiation, financial, technology-based, relationship-based, and global. Name several examples of companies that have successfully developed global supply chain strategies that help to differentiate themselves from the competition. Describe the need for supply chain transformation and some of the steps that are important to accomplish this objective. Principles of Supply Chain Management Principle 1: Segment Customers Based on Service Needs segments customers based on logistics and supply chain needs Principle 2: Customize the Logistics Network stresses the need to develop supply chain approaches that are responsive to the needs of individual customer segments Principle 3: Listen to Signals of Demand and Plan Accordingly see that demand planning is responsive to and aligned with market signals such as point-of-sale information Principles of Supply Chain Management Principle 4: Differentiate Products Closer to the Customer postponing product differentiation and gaining greater understanding and control of cycle times, supply chain efficiency and effectiveness will be positively impacted Principle 5: Source Strategically excellent supply chain management requires customers and suppliers to work together to meet overall supply chain objectives Principle 6: Develop a Supply Chainwide Technology Strategy replace inflexible, poorly integrated transactional systems with enterprise-wide systems Principles of Supply Chain Management Principle 7: Adopt Channel-Spanning Performance Measures the realization of supply chain objectives will be essential to the long-term success of the individual participants The seven principles have survived the test of time Still a long way to go on supply chain strategy implementation Technology and data will be the major change agent going forward Focus of Supply Chain Management...
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This note was uploaded on 07/28/2011 for the course MRKT 4354 taught by Professor Nancyevans during the Summer '11 term at Virginia Tech.

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Coyle Chapter 16 PowerPoint Slides - Chapter 16 Strategic...

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