Unformatted text preview: be large enough to create a buzz. So, companies look for positive review and a word of favor from respected reviewers and opinion leaders. When a new movie is released, a good review can increase the no. of audiences while a bad review can make the people not to watch the movie. Similarly, high-tech firms send the new product to respected experts. If the expert says product is good, it creates buzz and product awareness increases. Apple uses word of mouth campaign to create buzz when they launch a new product. This strategy of Apple has been very successful in creating product awareness....
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- Spring '10
- Marketing, 50%, Word of mouth, advertising campaign, Promotion and marketing communications