ASSIGNMENT FIN.pdf - FACULTY OF COMMERCE COMMUNICATION COURSEWORK COVERSHEET SUBJECT\u2019S INFORMATION Subject Session Programme Section Lecturer MARK333

ASSIGNMENT FIN.pdf - FACULTY OF COMMERCE COMMUNICATION...

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FACULTY OF COMMERCE & COMMUNICATION COURSEWORK COVERSHEET ------------ ------------------- ------------------ ------------------- -------------------- ---------------------- Subject: Session: Programme / Section: Lecturer: Coursework Type: (Tick appropriate box) Individual Assignment Group Assignment Project Lab Exercise / Journal Seminar / Tutorial Paper Others Coursework Title: Coursework Percentage: Hand-out Date: Received By: (Signature) Due date: Received Date: STUDENT’S INFORMATION: Student’s Name & ID: Contact Number / Email: SUBJECT’S INFORMATION: Subject: Session: Programme / Section: Lecturer: Coursework Type (tick appropriate box) Individual Assignment Group Assignment Project Lab Exercise / Journal Seminar / Tutorial Paper Others Coursework Title: Coursework Percentage: Hand-out Date: Received By : (signature) Due Date: Received Date : STUDENT’S INFORMATION: Student’s Name & ID: Contact Number / Email: STUDENT’S DECLARATION By signing this, I / We declare that: 1. This assignment meets all the requirements for the subject as detailed in the relevant Subject Outline, which I/ we have read. 2. It is my / our own work and I / we did not collaborate with or copy from others. 3. I / we have read and understand my responsibilities under the University of Wollongong’s policy on plagiarism. 4. I / we have not plagiarised from published work (including the internet). Where I have used the work from others, I / we have referenced it in the text and provided a reference list at the end of the assignment. I am / we are aware that late submission without an authorised extension from the subject co-ordinator may incur a penalty. (See your subject outline for further information). Name & Signature: COURSEWORK SUBMISSION RECEIPT ASSESSMENT 2 MS. SARA SEAH FEB2020 IB1/W1 MARK333 INTEGRATED MARKETING COMMUNICATIONS STRATEGY THENG JIE SHUA NICHOLAS LEON THESEIRA OOI THEAN JUAN LOW CHIAN SIEW DARSHANAA a/p SOMA SUNDRAM MARK333 MS. SARA SEAH FEB2020 IB1/W1 ASSESSMENT 2 4 MAY 2020 1. Theng Jie Shua, 6195362, [email protected] 2. Nicholas Leon Theseira, 6312627, [email protected] 3. Ooi Thean Juan, 6312342, [email protected] 4. Low Chian Siew, 6277998, [email protected] 5. Darshanaa A/P Soma Sundram, 6293050, [email protected] 1. Theng Jie Shua, 6195362 [email protected] 2. Nicholas Leon Theseira, 6312627, [email protected] 3. Ooi Thean Juan, 6312342, [email protected] 4. Low Chian Siew, 6277998, [email protected] 5. Darshanaa A/P Soma Sundram, 6293050, [email protected] 4 MAY 2020
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MARKETING COMMUNICATIONS (MARCOMS) REPORT - PART A 1. Rossiter & Percy Grid Placement Informational vs Transformational After analyzing the Rossiter-Percy Grid, the main motivation of health supplementary products, or in our case collagen drinks, is regarded as transformational because it is a positive-ending motive. It offers hope of a positive discrepancy, as compared to a consumer’s otherwise normal state of equilibrium. Since collagen drinks are a beverage, the purchase motive would be sensory gratification as consumers believe it helps to strengthen the skin, as well as to help with its elasticity and hydration (Renew Alliance, 2020). Moreover, another purchase motive would be social approval, as consumers would seek to get personal recognition from others. The motive cannot be
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