FACULTY OF COMMERCE & COMMUNICATION
COURSEWORK COVERSHEET
------------
-------------------
------------------
-------------------
--------------------
----------------------
Subject:
Session:
Programme / Section:
Lecturer:
Coursework Type:
(Tick appropriate box)
Individual Assignment
Group Assignment
Project
Lab Exercise / Journal
Seminar / Tutorial Paper
Others
Coursework Title:
Coursework Percentage:
Hand-out Date:
Received By:
(Signature)
Due date:
Received Date:
STUDENT’S INFORMATION:
Student’s Name & ID:
Contact Number / Email:
SUBJECT’S INFORMATION:
Subject:
Session:
Programme / Section:
Lecturer:
Coursework Type
(tick appropriate box)
Individual Assignment
Group Assignment
Project
Lab Exercise / Journal
Seminar / Tutorial Paper
Others
Coursework Title:
Coursework Percentage:
Hand-out Date:
Received
By :
(signature)
Due Date:
Received
Date :
STUDENT’S INFORMATION:
Student’s Name & ID:
Contact Number / Email:
STUDENT’S DECLARATION
By signing this, I / We declare that:
1.
This assignment meets all the requirements for the subject as detailed in the relevant Subject Outline, which I/ we have
read.
2.
It is my / our own work and I / we did not collaborate with or copy from others.
3.
I / we have read and understand my responsibilities under the University of Wollongong’s policy on plagiarism.
4.
I / we have not plagiarised from published work (including the internet). Where I have used the work from others, I / we
have referenced it in the text and provided a reference list at the end of the assignment.
I am / we are aware that late submission without an authorised extension from the subject co-ordinator may incur a penalty.
(See your subject outline for further information).
Name & Signature:
COURSEWORK SUBMISSION RECEIPT
ASSESSMENT 2
MS. SARA SEAH
FEB2020
IB1/W1
MARK333 INTEGRATED MARKETING COMMUNICATIONS STRATEGY
THENG JIE SHUA
NICHOLAS LEON THESEIRA
OOI THEAN JUAN
LOW CHIAN SIEW
DARSHANAA a/p SOMA SUNDRAM
MARK333
MS. SARA SEAH
FEB2020
IB1/W1
ASSESSMENT 2
4 MAY 2020
1. Theng Jie Shua, 6195362, [email protected]
2. Nicholas Leon Theseira, 6312627, [email protected]
3. Ooi Thean Juan, 6312342, [email protected]
4. Low Chian Siew, 6277998, [email protected]
5. Darshanaa A/P Soma Sundram, 6293050, [email protected]
1. Theng Jie Shua,
6195362 [email protected]
2. Nicholas Leon Theseira,
6312627,
[email protected]
3. Ooi Thean Juan,
6312342,
[email protected]
4. Low Chian Siew,
6277998,
[email protected]
5. Darshanaa A/P Soma Sundram,
6293050, [email protected]
4 MAY 2020
MARKETING COMMUNICATIONS (MARCOMS) REPORT - PART A
1.
Rossiter & Percy Grid Placement
Informational vs Transformational
After analyzing the Rossiter-Percy Grid, the main motivation of health supplementary
products, or in our case collagen drinks, is regarded as
transformational
because it is
a positive-ending motive. It offers hope of a positive discrepancy, as compared to a
consumer’s otherwise normal state of equilibrium. Since collagen drinks are a
beverage, the purchase motive would be sensory gratification as consumers believe it
helps to strengthen the skin, as well as to help with its elasticity and hydration (Renew
Alliance, 2020). Moreover, another purchase motive would be social approval, as
consumers would seek to get personal recognition from others. The motive cannot be
