Mini-case 4-Google- TCOs Table

Mini-case 4-Google- TCOs Table - TM583- Mini-case 4: Google...

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TM583- Mini-case 4: Google Joleigh Sartiano 12/7/10 TCO # Description Examples from Google A Given a company situation be able to describe the industry dynamics of technological innovation. Google understands that innovation comes from more than two individuals and requires team work and collaboration. These people/ teams are encouraged to think freely. They don’t believe that innovation comes from studying books laterally; they offer an innovation playground where employees are encouraged to think outside the box. Google also likes to acquire businesses that have a great idea they are trying to implement but do not have the capacity to bring the idea full circle. Their goal is to be a systematic leader of scale. B Given a company situation be able to determine whether and how to protect its technological innovations. Google's intellectual property rights (their trademarks, logos, copyrights, trade secrets, "know-how" and patents) are among their most valuable assets. Unauthorized use can lead to their loss or serious loss of
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This note was uploaded on 07/27/2011 for the course TM 583 taught by Professor Kana during the Fall '10 term at Keller Graduate School of Management.

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Mini-case 4-Google- TCOs Table - TM583- Mini-case 4: Google...

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