quiz 1 - Q4. Why does Barnard seem to stress, vehemently,...

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Q4. Why does Barnard seem to stress, vehemently, the need for acceptance as a core aspect of authority in communication? And why even when “might makes right” is the situation, acceptance in the communication action is still required? Barnard explained the informal and formal organizations. His concept says that every formal organization consists of an internal informal organization. This informal organization is the center of communication. Barnard wrote that informal and formal organizations are interrelated and essential for the success of the overall organization. Barnard presented the role of executive as central, but the concentration was not on formal authority and organizational structures. Authority involves subjective and objective aspects and that need to be in order; if a directive communication is accepted, then authority is confirmed or established. The decision as to whether an order has authority or not lies with the audience to whom it is addressed. Therefore, the receiver needs to understand and accept the message. Authority will fail if individuals feel that the message will go against their interests; authority rests upon the acceptance or consent of individuals. It is imperative for organizations to create an environment where individuals feel like contributors so they can maintain
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quiz 1 - Q4. Why does Barnard seem to stress, vehemently,...

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