Apple success

Apple success - Apple Paper Apple Lisa : The baby of Apple...

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Unformatted text preview: Apple Paper Apple Lisa : The baby of Apple co-founder Steve Jobs, the resulting $10,000 Lisa was slow, ungainly, and amazingly expensive. Subsequent models (the Lisa 2 and Macintosh XL) improved and were cheaper, but the damage was done: In 1986, Apple offered to let Lisa and Mac XL owners trade them in and buy a normally $4,100 Mac Plus for $1,500. Apple Portable: The 16-pound behemoth had many cutting-edge technologies for the time, such as its active matrix LCD screen, but its weight and the fact that it often would not turn on even when plugged in due to its battery design kept it off users' desks. While comparably bulky "luggables" such as the Compaq Deskpro were acceptable in 1986, by 1989 Toshiba and others were shipping the 6-pound notebook form we still use today, making the Macintosh Portable a whale in a market of dolphins. The PowerBook series introduced in 1991 didn't suffer from the Mac Portable's flaws, and soon became one of Apple's most successful product lines ever, with...
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This note was uploaded on 07/27/2011 for the course IT 586 taught by Professor John during the Summer '11 term at Maryland.

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Apple success - Apple Paper Apple Lisa : The baby of Apple...

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