Big Drive MEMORANDUM week 6 Carl

Big Drive MEMORANDUM week 6 Carl - Big Drive Auto Memo 1...

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Big Drive Auto Memo 1 Big Drive Auto Memorandum Carl R. Foster August 26, 2010 University Of Phoenix
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Big Drive Auto Memo 2 MEMORANDUM To: Officers and Directors of Big Drive Auto From: Carl R. Foster Subject: Big Drive Auto’s Future Big Drives future has several economic possibilities that can reduce their effects in the long term and short term. These possibilities enhance Big Drive’s survival while maximizing potential opportunities for growth within the existing organization. Current economic conditions make survivability extremely challenging. This memo is meant to provide a guideline for Big Drive’s economic future and profitability (see attached charts). Big Drive has been experiencing growth in the area of servicing auto because of solid, informed decisions made by the executive of the company. These decisions are based on scenarios presented to them projecting over the next five years. Analysis of industry conditions should be updated regularly to adjust the company’s business plans to ensure success. Past and future data are used to massage the various economic plans to maximize the company’s profits. Big Drive operates in and oligopoly environment, which gives it certain advantages for its various operations. Recent data of the auto industry shows variation. January indicates orders for vehicles sales fell by 2.2% (Nutting, 2010). This followed gains of 3.6% in December and 0.2% in November (Nutting, 2010). The current recession’s economic indicators reflect orders and fluctuations in sales indicating how the adaption of industries and companies are proceeding.
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Big Drive Auto Memo 3 Non-price competition is an important ingredient for success in and oligopoly. Big Drive’s environmental consciousness along with creative advertising provides for saturation into
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Big Drive MEMORANDUM week 6 Carl - Big Drive Auto Memo 1...

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