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Keyterms (2) - expediency Chapter 5 m— An exercise for...

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Unformatted text preview: expediency. Chapter 5 m— An exercise for building confidence in which the speaker closes his or her eyes and envisions a series of positive feelings and reactions that will occur on the day of the speech. Chapter 6 m The process of gathering and analyzing demographic and psychological information about audience members with the explicit aim of adapting your message to the information you uncover. W: An approach to speech preparation in which in each phase of the speech preparation process—from selection and treatment of the speech topic to making decisions about organization, language, and method of delivery--is geared toward communicating a meaningful message to the audience. m To identify with values that are not your own in order to win approval from an audience. W: The identification of audience members’ attitudes, values, beliefs, needs, and wants and the integration of this information into the speech context. WA feeling of commonality with another; when appropriate, effective speakers attempt to foster a sense of identification between themselves and audience members. M An audience in attendance not because they necessarily freely choose to listen to a speech but because they must. W The collective cultural identity of a generation or a cohort. m A community of people whose perceptions and beliefs differ significantly from those of other groups within the larger culture. mm A culture that tends to emphasize the needs and desires of the larger group rather than those of the individual. mum The extent to which people feel threatened by ambiguity. Wmmmm One of five ”value dimensions,” or major cultural patterns, that are significant across all cultures to varying degrees; identified by Geert Hofstede. low-uncertainty avoidance culture: One of five ”value dimensions," or major cultural patterns, that are significant across all cultures to varying degrees; identified by Geert Hofstede. mum-m As developed by Geert Hofstede, a measure of the extent to which a culture values social equality versus tradition and authority. CWQW: A question designed to elicit a small range of specific answers supplied by the interviewer. Mammals: A closed-ended question that contains a limited choice of answers, such as “Yes," "No," or "Sometimes." cahqmiumA closed—ended question (also called "attitude scales that measures the respondent's level of agreement or disagreement with specific issues. onmgsm A question designed to allow respondents to elaborate as much as possible. Open-ended questions are particularly useful for probing beliefs and opinions. They elicit more individual or personal information about audience members' thoughts and feelings. ...
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