Unformatted text preview: whether or not this is in fact the case.
gender: Our social and psychological sense of ourselves as males or females.
gender stereotypes: Oversimpliﬁed and often severely distorted ideas about the innate nature of men or
sexist language: Language that oversimplifies or distorts ideas about the innate nature of what it means
to be male or female. For example the generic use of the pronoun he or she.
interview: A type of face-to-face communication conducted for the purpose of gathering information.
Interviews can be conducted one-on—one or in a group.
questionnaire: A written survey designed to gather information from a large pool of respondents.
Questionnaires consist of a mix of ope n- and closed-ended questions designed to elicit information.
closed-ended question: A question designed to elicit a small range of specific answers supplied by the
interviewer. . ﬁxed alternative questions: A closed-ended question that contains a limited choice of answers, such as
"Yes," "No," or "Sometimes." . scale question: A closed-ended question (also called "attitude scales that measures the respondent's
level of agreement or disagreement with specific issues.
open-ended question: A question designed to allow respondents to elaborate as much as possible.
Open-ended questions are particularly useful for probing beliefs and opinions. They elicit more
individual or personal information about audience members‘ thoughts and feelings. Chapter 7 o rhetorical situation: Consideration of the audience, occasion, and overall speech situation when
planning a speech.
general speech purpose: A declarative statement that answers the question "Why am I speaking on this
topic for this particular audience and occasion?" Usually the general speech goal is to inform, to , persuade, or to mark a special occasion.
informative speech: A speech intended to increase the audience's understanding or awareness through
imparting knowledge. Informative speeches provide an audience with new information, new insights, or
new ways of thinking about a topic.
persuasive speech: A speech whose general purpose is to effect some degree of change in the
audience’s beliefs, attitudes, values, or behavior. _ special occasion speech: A speech whose general purpose is to entertain, celebrate, commemorate,
inspire, or set a social agenda. brainstorming: A problem-solving technique, useful for developing speech topics, that involves the
spontaneous generation of ideas. Among other techniques, you can brainstorm by making lists, using !
word association, and mapping a topic.
q word association: A brainstorming technique in which you write down ideas as they occur to you,
beginning with a single word, in order to generate and narrow speech topics.
1 topic map: A brainstorming technique in which you lay out the words in diagram form to show categorical relationships among them; useful for selecting and narrowing a speech topic.
specific speech purpose: A refined statement of purpose that zeroes in more closely than the general
purpose on the goal of the speech. ...
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- Spring '10