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Marketing Ch 4 Slides (1)

Marketing Ch 4 Slides (1) - Developing Marketing...

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Unformatted text preview: Developing Marketing infon-nation Marketing Research Defining the Problem and Research Objectives Exploratory research ”madame Analyzing Marketing Information Customer Relationship Management Touchpolnta V» In! «an! X; 10/28“ 0 Developing Marketing Information Marketing Research Written Research Plan Includes: Management problem Developing Marketing Infonnatlon Marketing Research implementing the Research Plan cum-rune“ a Other Marketing Information Considerations - Customer privacy - Miauae ofreaearch i'lndinga me-meflu-n-Lu c ‘fl'fl ...
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