Unformatted text preview: 9/29/2010 Assassin Marketing
Informa on Needs cum of a Good ms - Balancing what the information users
would like to have against what they need and what is feasible to offer Developing Marketing Information Iarkotereohtalnintormationl‘rom Developing Marketing information Developing Marketing Information Internal Data lntemal databases are electronic
collections of consumer and market inionnation obtained from data sources
within the company network Marketing Intaillgenoe Maikotlng intelligence is the systematic collection and analysis of publicly avaiidtle
information about oonsuners. competitors.
and developments in the marketplace Developing Marketing Information Developing Marketing Infon'ntttlon MarkedngReaearch Marketingﬂuearch
-ﬂarknﬂngrusearchisthesystematic DeﬂningtheProbletnandRuearchObjeottvae design, collection. analysis. and
reporting ofdata relevant to a We Exploratory research marketing situation facing an organization ' Descriptive research . Causal research .m__h 1 MéM-yaiim'q ...
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- Fall '08