{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Marketing Ch 6 Slides (5)

Marketing Ch 6 Slides (5) - Developing Marketing...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Developing Marketing Information Marketing Reeeach Research Instruments Questionnaires - Most common . Administered in person. by phone. or online - Flexible - Watch working and ordering of questions own-mun Developing Marketing Inforrnatlon Marketing Research Analyzing Marketing Information Customer Relationship Management (CRM) - CRM consists of sophisticated software and analytical tools that integrate customer infomation from all sources, , analyze it in depth, and apply the results 5 to build stronger customer relationships : metering manna .. “Mg: Developing Marketing Information Marketing Research Research [mourners - Quauonnalres - Closed—end questions include all possible answers. and subjects make choices among them — Provide answers that are easier to interpret and tabulate - Open-end questions allow respondents to answer in their own words - Useful in exploratory research Developing Marketing Information Marketing Research Implementing the Research Plan Analyzing Marketing Information 9/2920! 0 : Méfiéiin‘icj were . ...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online