Unformatted text preview: Developing Marketing Information Marketing Reeeach
Research Instruments Questionnaires - Most common . Administered in person. by phone.
or online - Flexible - Watch working and ordering of
questions own-mun Developing Marketing Inforrnatlon Marketing Research Analyzing Marketing Information Customer Relationship Management
(CRM) - CRM consists of sophisticated software
and analytical tools that integrate
customer infomation from all sources, ,
analyze it in depth, and apply the results 5
to build stronger customer relationships : metering manna .. “Mg: Developing Marketing Information Marketing Research
Research [mourners - Quauonnalres - Closed—end questions include all possible
answers. and subjects make choices
— Provide answers that are easier to interpret and tabulate - Open-end questions allow respondents to
answer in their own words - Useful in exploratory research Developing Marketing Information Marketing Research
Implementing the Research Plan Analyzing Marketing Information 9/2920! 0 : Méﬁéiin‘icj were . ...
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- Fall '08