Unformatted text preview: Name: ID: B manufacturing plants, or closing or selling entire lines of products or services would be characteristic of a
strategy. b/ﬁiigniﬁcant cost reductions, layoffs of employees, closing of poorly performing stores, offices, or a. portfolio QB retrenchment
. stability d. firm-level 7. According to the S.M.A.R.’I‘. guidelines, goals should be . . grand
‘3. Aggregated at ca
é Reliable ‘ '1“: "3
Timely C ‘1'
Motivated e. all of these C banking on the low-carb trend. Garb-conscious consumers rejected the drinks en masse since one of their key g ’g 38. In 2004, Coca-Cola and PepsiCo spent a total of $75 million to launch mid-calorie sodas, C2 and Pepsi Edge, tenets is avoiding reﬁned sugar in any amount. The new brands grabbed a combined market share of less than
1 percent. Coke’s and PepsiCo’s would be responsible for determining that the product should be
deleted from each of their product lines.
a. middle-level management
b. ﬁrst-line management team leaders product supervisors
top management 39. A(n) is a statement of a company's purpose or reason for existing. strategy
. action plan
e 40. The Gantt chart . a. was a precursor to the organizational chart
is a chart that shows when and where tasks need to be completed so that a job can be
completed in a timely fashion
c. was an early method for breaking jobs down into their smallest common denominator
d. was a major tool of scientific managers and is not widely used today
6. is a method for continuous training of front-line employees Short Answer (10 points each) 41. Identify Porter's five industry forces and their role in industry-level strategy. Identify which one among these
five forces could he considered the central one, with its value impacted by the relative values of the four other
forces. - — ...
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- Spring '10