tran duy linh_ems1

tran duy linh_ems1 - 06071178 If our business wants to sell...

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06071178 If our business wants to sell this product and services successfully, we need to consider what products to sell that meet the customers’ needs; the price to ensure it is not too cheap or too expensive; where we are best distributing our product and finally, how we can create interest and awareness for our products. In some way, to approach the market, I will apply the combination of the four P’s which is known as the marketing mix. The marketing mix has four factors: product, price, placement and promotion. Each factor affects the success of product. The combination of the 4Ps creates an integrated and consistent offering to potential customers that satisfies their needs and wants. They will guarantee success to bring product to consumer. For this reason, we will apply the marketing mix to the product this time. Vietnam is a developing country. Motorbike is a transport which is very popular and easy to get access to in. In the market, there are many types of motorbikes, for example, Suzuki, Kawasaki, Honda, Yamaha… so consumers have many choices to purchase a motorbike. We are also a motor company, so the competition will be harsh with other companies. I have organized meetings with many people in our company. We researched consumer market together in every
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This note was uploaded on 07/30/2011 for the course FIN 202 taught by Professor Hung during the Spring '11 term at Keuka.

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tran duy linh_ems1 - 06071178 If our business wants to sell...

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