final marketing

final marketing - ISVNU-MKT101 Principles of Marketing (May...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
ISVNU-MKT101 Principles of Marketing (May ‘09 Final Exam Marking Scheme) Principles of Marketing (MKT101) May 2009 Marking Scheme SECTION A - Multiple Choice Questions (20 Marks) Answer ALL questions. Each question carries 1 mark. Answers are BOLD. 1. The five alternative concepts under which organizations conduct their marketing activities include the production, ________, selling, marketing, and societal marketing concepts. A. promotion B. pricing C. distribution D. product E. demarketing 2. Many sellers make the mistake of marketing myopia by paying more attention to the specific products they offer than to the ________ produced by those products. A. benefits B. experiences C. benefits and experiences D. value satisfaction E. customer loyalty 3. You have learned from experience as well as from this course that the most basic concept underlying marketing is that of ________. A. selling and advertising B. customer identification C. retaining customers D. human needs E. fulfilling consumer wants 4. Marketing consists of actions taken to build and maintain desirable ________ with target audiences involving a product, service, idea, or other object. A. exchange transactions B. exchange relationships C. exchange processes D. exchange privileges E. exchange communication 5. Studies have shown that a well-crafted mission statement aids a firm’s performance as the mission statement serves as a statement of ________. A. fact
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 07/30/2011 for the course FIN 202 taught by Professor Hung during the Spring '11 term at Keuka.

Page1 / 5

final marketing - ISVNU-MKT101 Principles of Marketing (May...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online