08_STARBUCKS_CORP_A_v2 - STARBUCKS CORP. (A) 1

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Unformatted text preview: STARBUCKS CORP. (A) 1 ——————————————————————————————————————— Starbucks ubiquity and store ambiance has made it the quintessential coffee café. As of September 2009, the Starbucks retail chain included over 16,000 stores (Appendix A presents the mix of Starbucks stores over markets and ownership structures). The company states its “objective is to establish Starbucks as the most recognized and respected brand in the world.” At Starbucks’ annual shareholders meeting in March 2010, Howard Schultz (founder, CEO and Chairman of the Board) stated, “We’ve reframed the way we work and think to create a new kind of company – one that will achieve disciplined, profitable growth by embracing the global marketplace and leveraging our brand strength through new and existing channels. We will invest in our partners to ensure world-class customer service and bring relevant innovation to market, all while demonstrating a social conscience and remaining true to our core values." Starbucks states that its mission is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” 2 The company also indicates, presented in the exhibit below, “the principles of how we live that (the mission) every day.” 1 Prepared by Prof. Clifton Brown, Department of Accountancy, University of Illinois at Urbana-Champaign. All...
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This note was uploaded on 07/30/2011 for the course ACCT 560 taught by Professor Chandler during the Summer '11 term at University of Illinois, Urbana Champaign.

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08_STARBUCKS_CORP_A_v2 - STARBUCKS CORP. (A) 1

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