11_Strategy - 1 - Differen-tiation Position High Low...

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Click to edit Master subtitle style ACCY 560 Information in Value Creation July 7, 2011
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What is business strategy? Policy and  higher-order  goals Tactics and  concrete actions Strateg y Perspective Position Plan Pattern
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Porter’s model of industry  Barg ainin powe r of  Suppl iers Barg ainin powe r of  Buye rs Thre at of  new  entra nts prod uct  substi tutio n Rivalry among competitors
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Porter’s positioning strategy Firm’s Relative Cost Position Low High Firm’s Relative 
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Unformatted text preview: Differen-tiation Position High Low Differentiation advantage Differentiation w/ cost advantage Stuck in the middle Cost advantage Porter’s value chain Support activitie s Primary activities Next class – July 11 We will continue thinking about Starbucks’ strategy from the perspective of Porter’s more recent thinking on positioning Porter’s HBR article What is Strategy?...
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11_Strategy - 1 - Differen-tiation Position High Low...

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