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Unformatted text preview: Chapter 1 Introduction Entrepreneurism is not a c capture the range of topics n the study, understanding, an executive officer (CEO). Al the market examine various communicationsvery few e means looking at the big pic businesses make profits. Entrepreneurism, of course, entrepreneurs. But we belie One such track is that of the organization and who applie growth for the large enterpr pursuing professional caree individuals in these profess achieve economic success; entrepreneurism. Several un professional colleges, and o in the business school. In this text, an entrepreneur Therefore, there is only one organization are intrapreneu entrepreneurism. The entrep be a successful CEO; this te adequate CEO. Intrapreneur and who adopt an owner's p is an entrepreneurial or trad An understanding of the bas entrepreneurism, and subseq you are destined to start you (intrapreneur), or to work w that will make you more va understanding of the busine business grows toward its g seek out opportunities and r This chapter introduces you from a historical perspectiv common word. We use it because it is the best term a necessary to the purposes of this textbook. Entrepren nd practice of business as a process from the perspec lthough many good management and entrepreneursh s aspects of businesssuch as decision making, logist examine business from the perspective of the CEO. E icture and understanding the fundamental processes b e, is a potent area of study for people who seek to bec eve that other career tracks also require knowledge of e intrapreneur. An intrapreneur is a person who wo ies the principles of entrepreneurism to facilitate inno rise. Entrepreneurism is also a relevant field of study ers such as engineering, law, architecture, and optom sions will be part of organizations that apply the busi ; therefore, these individuals could use some training niversities now include entrepreneurism couses with others are requiring students in the professional colle is defined as the chief executive officer of his or h e entrepreneur per organization. All other people wit urs if they use the methods and subscribe to the valu preneur must understand the full scope of entreprene text provides the entrepreneur with the knowledge ne urs are defined as employees who support the organiz perspective of constantly seeking to advance the firm ditional company. asic processes and systems of a business is the essenc equent chapters address these processes and systems i ur own business (entrepreneur), to work within a com within a professional organization, this book provides aluable to your organization. As an effective entrepre ess process will enable you to meet challenges head-o goals. As an effective intrapreneur or skilled professi responsibilities that less skilled coworkers will avoid u to entrepreneurism from several perspectives. First ve. The history of business has led to the developmen available to neurism refers to ctive of the chief hip textbooks on stics, or...
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- Spring '11