10+Gender+and+Culture

10+Gender+and+Culture - SOSC 111 - Science Technology and...

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SOSC 111 - Science Technology and Society Lecture 10 Gender - Culture
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From Politics to Gender In a previous class we discussed how some technologies were inherently political That is, they prescribed certain power relations or membership This class we discuss technologies that do not inherently prescribe power relations or membership, but nevertheless are closely associated with certain roles or a certain sex
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Gender What do we mean by gender ? It refers to sexual identity, whether a person is male or female . It can also refer to how a society or culture classifies certain things or actions. Imagine behaviors that we associate with either men or women: Nursing Cooking
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Gendering of Technology In order to get a deeper understanding of the gendering of technology, we need to think about gender roles . What people DO has a large impact on the technologies they USE . Therefore, what roles (activities) have been assigned to men… and what roles are assigned to women?
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Where People Work… One thing that matters is where people work: Who works in the home/family? Working in the kitchen Who works in a factory or in the office? Working in the construction industry Working in the university?
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Economics and Gender So called “non-economic” activities (those which normally do not earn money) are often gendered female. Consider the typical activities of a mother: cooking , teaching , caring . When these same activities are done outside the home, they often become gendered male. Mom cooking at home / a chef in a restaurant Mom taking care of a child / a Doctor treating a child in a hospital.
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More Work for Mother In the last 150 years, a large amount of technology has entered the home . Much of this technology was designed with women in mind. The technology was marketed as labor saving . However, as more technology and more products appeared, the amount of work actually has increased.
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Laundry Machine The laundry machine became popular in private homes It replaced labour intensive laundry services, done by domestic helpers or by laundry services But it did not reduce the housewife’s work…
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The Vacuum Cleaner Vacuum cleaners are usually operated by women They are not marketed as a man’s tool
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Women’s Technologies? The marketing of things like soap or vacuum cleaners has depended upon and reinforced the stereotype of the wife and mother as care-giver. If a child is sick, advertisements tell mothers that it is because they don’t clean their home properly. If a husband does not get a promotion, advertisers tell wives it is because his shirts weren’t as bright as they could be.
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What about Men? How do companies adapt
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10+Gender+and+Culture - SOSC 111 - Science Technology and...

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