Lec6_E-Commerce+II

Lec6_E-Commerce+II - ISOM 101: Introduction to Information...

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ISOM 101: Introduction to Information Systems Lecture 6: E-Commerce II Prof. Heather H. Xu
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Group Project: Proposal Proposal due March 7 th Two pages, 1.5-spaced, 1-inch margin all around on a standard letter-size (A4) paper. First page: articulate your project objective What do you plan to study? Why is it interesting? What are the focal questions you aim to address? (maximum of 2) Second page: your research approach Do you use data? If so, how do you plan to acquire it? (e.g. survey, government database, etc.) If you plan to use secondary data, be specific on your sources.
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Module #1 The new economy 1. Evolution of IT in Biz 2. Characteristics 3. Roles of IS Digital Economy (3 classes) E-Commerce (3 classes)
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What is e-commerce? Conduct of commercial transactions over electronic systems such as the Internet and other computer networks. Early forms of e-commerce Electronic data interchange (EDI) • Transfer of commonly used business documents in electronic form using a standard format Electronic funds transfer (EFT) • Sending money through electronic networks directly from one bank account to another E-commerce took off in the 1990s with the rise in popularity of the Internet and WWW.
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The E-Commerce ladder Understanding E-Commerce Components Identify Value Chain Positions Design E-C Models, B2B, B2C, C2C Manage Technology Issues Realize E-C Benefits
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Components of E-Commerce
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E-Commerce Value Chain Value chain – the steps required to get a product or service to a consumer E-Commerce can radically change a value chain • Disintermediation – elimination of intermediaries
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E-Commerce Value Chain
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The E-Commerce Triangle E-Commerce Triangle E-Commerce Models B2C B2B C2C E-Commerce Benefits Global Market Convenience Consumers -> Sellers 24/7 Reduced Cost Better Service Variety Personalization Search & Transaction Speed E-Commerce Issues Privacy Security Fraud Changing Consumer Experience Reach Consumers w/o Internet
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B2C E-Commerce B2C : Business to Consumer Background The purchase and consumption of many items can be done easily at home; consumers often do not need to use or enjoy a product immediately Stores have limited shelf space; it is costly to frequently change shelf items; advertising cost is high Economies of scale favors selling popular items Old solution In-home shopping (e.g., direct mail, home TV shopping, telemarketing) Limitations?
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Lec6_E-Commerce+II - ISOM 101: Introduction to Information...

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