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Lec16_Pricing+Digital+Products

Lec16_Pricing+Digital+Products - ISOM 101 Introduction to...

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ISOM 101: Introduction to Information Systems Lecture 16: Pricing Digital Products Prof. Heather H. Xu
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Exercise Transactions Items Purchased (Market Basket) No. 1 Milk, orange juice, ice cream, beer, soap No. 2 Milk, ice cream, beer No. 3 Milk, orange juice, beer, soap, banana No. 4 Milk, ice cream, pizza, soap No. 5 Milk, orange juice, banana, soap Q1: What is P(orange juice)? A1: 3/5 Q2: What is P(orange juice|beer)? A2: 2/3 Q3: What is the lift of orange juice and beer? A3: 10/9 Q4: What is the lift of orange juice and milk? Q5: What is the lift of ice cream and soap?
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