Lec17_Pirates

Lec17_Pirates - ISOM 101: Introduction to Information...

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ISOM 101: Introduction to Information Systems Lecture 17: Digital Piracy Prof. Heather H. Xu
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Details on Group Project Project Presentation ( 40% of the project grade) 15-20mins Be prepared for Q&A Asking questions during other groups presentations will be counted towards your participation score! Project Final Report ( 45% of the project grade) Hardcopy; double-spaced, 12 pt Times New Roman 8-10 pages (including references and tables) Print on BOTH sides Cover page should include title, group name, full member list (with full name and ID)
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Details on Group Project Project Final Report should include the following sections: • 1. Introduction and background • 2. Research method • 3. Data description (if applicable) • 4. Analysis and results • 5. Conclusion • 6. References
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Grading Criteria Presentation • Did you relate/connect to the course content? • Did you give us good description of your topic? • Did you provide good justifications for your results? • To what extent is the presentation polished/rehearsed? • To what extent are presenters in control of time? • Did you deliver the message with passion? • If you are not passionate about your own project, what can you expect from the audience?
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Grading Criteria Report • Formatting (Space, Margin, Fonts, etc.) • Good structure • Clarity of the message • Professional Writing style • No typos, grammar mistake, different sections • Relate to course content • References
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Details on Group Project Make an appointment with me if you would like to discuss your report/presentation
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Bundling Versioning: quality is the point of differentiation Bundling: quantity is the point of differentiation • Combining several products/services in one package, and sell the whole package as one product to customers.
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Examples of Bundling What are some examples of bundling? Meaning selling different products together in a bundle? Microsoft Office Word Excel Powerpoint Outlook One note McDonald‟s Value Meal Burger / fries / drink Digital camera + SD card + Camera case Computer + Microsoft Windows
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Why sell in a bundle? Bundling vs. A La Carte A La Carte: With a separate price for each item on the menu. Again, people have different willingness to pay for products. For example, Jimmy: $120 for word processor ; $100 for spreadsheet Alex: $100 for word processor; $120 for spreadsheet How to set prices?
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Without bundling What is the optimal price for word processor? $100 What is the optimal price for spreadsheet? $100 What is the revenue from word? What is the revenue from spreadsheet?
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This note was uploaded on 04/27/2017 for the course ISM 101 taught by Professor Lily during the Spring '11 term at HKU.

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Lec17_Pirates - ISOM 101: Introduction to Information...

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