Lec18_Rights+Management

Lec18_Rights+Management - ISOM 101: Introduction to...

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ISOM 101: Introduction to Information Systems Lecture 17: Digital Piracy Prof. Heather H. Xu
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Details on Group Project Project Presentation ( 40% of the project grade) 15-20mins Be prepared for Q&A Asking questions during other groups presentations will be counted towards your participation score! Project Final Report ( 45% of the project grade) Hardcopy; double-spaced, 12 pt Times New Roman 8-10 pages (including references and tables) Print on BOTH sides Cover page should include title, group name, full member list (with full name and ID)
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Details on Group Project Project Final Report should include the following sections: • 1. Introduction and background • 2. Research method • 3. Data description (if applicable) • 4. Analysis and results • 5. Conclusion • 6. References
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Grading Criteria Presentation • Did you relate/connect to the course content? • Did you give us good description of your topic? • Did you provide good justifications for your results? • To what extent is the presentation polished/rehearsed? • To what extent are presenters in control of time? • Did you deliver the message with passion? • If you are not passionate about your own project, what can you expect from the audience?
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Grading Criteria Report • Formatting (Space, Margin, Fonts, etc.) • Good structure • Clarity of the message • Professional Writing style • No typos, grammar mistake, different sections • Relate to course content • References
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Details on Group Project Make an appointment with me if you would like to discuss your report/presentation
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Fighting Piracy Decrease the benefits DRM – D igital R ights M anagement A layer of software that bodyguards a digital file(music, movie, software, etc.) and limits what a user can and can‟t do with it In other words, DRM prevent certain hardware to access or copy the file, or convert to other format. For example, a few years ago, when you buy a song from iTunes, the song comes with Apple‟s DRM software, called FairPlay . As a result, you can copy the file to five computers but no more The file can be played on Apple’s own player , iPod, but not others This is a natural step towards fighting piracy, by making piracy, especially reproduction, impossible or very difficult But there is a problem…
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Fighting Piracy Increase the costs Increase the costs Induce moral costs Education Emotional appeal Piracy hurts companies, but even more hurt the individual employees working in these companies. Legal costs: law suit against the supply from the top of the pyramid Most influence comes from the top and also fewer targets at the top Napster example again Bring lawsuits to individual level Examples France‟s new Internet Piracy law in effect Jan 1 st , 2010 Illegal downloaders will be sent a warning e-mail if detected for the first time Then a letter if they continue
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Lec18_Rights+Management - ISOM 101: Introduction to...

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