{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Marketing test 15-18 for final

Marketing test 15-18 for final - 1 A retailer is an...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
1. A retailer is an organization that purchases products for the purpose of reselling them to -Ultimate consumers 2. Select the true statement about wholesaling -Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved 3. A wholesaler that carries a wide product mix but offers only limited depth within a product line is called -General-merchandise wholesaler 4. A store that offers a wide variety of shoes for men, women, and children would most likely be considered -Specialty retailer 5. Through the years, drugstores have added more unrelated products to their product mix, such as law care supplies, food items, house wares, and small appliances. This illustrates which of the following retail strategy issues? -Scrambled merchandising 6.Dawn is concerned that there are not enough avid quilters in Centerville to support her Quilts Unlimited store. Her business adviser suggests that she may not limit her promotion to the Centerville population but also consider out shoppers. This approach is most likely to work if her store is located in a -Regional shopping center 7.Which of the following is a common feature of a warehouse club? -Annual fees (not sure I put wide range of product mix and got it wrong) 8.Off-price retailers feature -Deep discounts, few customer services, and central checkouts 9.Which of the following is not an advantage of franchising for the franchisee? -The franchisee gives up a certain amount of control when participating in a franchise agreement 10.Any organization that purchases products for the purpose of reselling them to ultimate consumers is a -Retailer 11. Direct marketing, direct selling, and automatic vending are all examples of ______. -Nonstore 12.Sherri McRae wants to establish a fashion-wholesaling firm. Because of the risks involved in the rapid obsolescence of high-fashion team, Sherri does not want to establish an organization in which she has the title to the garments. Which of the following types of wholesale establishments has she ruled out? -Merchant wholesaler 13. The individual or group that decodes a coded message is called a -Receiver 14. Cost efficiency, repetition, and adding product value are all potential benefits of -Advertising 15. Procter & Gamble periodically sends out coupons and free samples of products like Downy fabric softener. This illustrates P&G’s use of which of the following elements of promotion mix? -Sales promotion
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
16.In one corner of its magazine advertisement for office copiers, Epson places a small box asking for the names and addresses of individuals or companies seeking more information. Epson has included this box to facilitate _____ for this communication. -Feedback 17. During the decoding process, the -Receiver attempts to convert signs or symbols into concepts and ideas 18.Head nodding, winking, hand gestures, and arm motions are all forms of _____________ communication.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern