Marketing test for final

Marketing test for final - 1. A retailer is an organization...

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1. A retailer is an organization that purchases products for the purpose of reselling them to -Ultimate consumers 2. Select the true statement about wholesaling -Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved 3. A wholesaler that carries a wide product mix but offers only limited depth within a product line is called -General-merchandise wholesaler 4. A store that offers a wide variety of shoes for men, women, and children would most likely be considered -Specialty retailer 5. Through the years, drugstores have added more unrelated products to their product mix, such as law care supplies, food items, house wares, and small appliances. This illustrates which of the following retail strategy issues? -Scrambled merchandising 6.Dawn is concerned that there are not enough avid quilters in Centerville to support her Quilts Unlimited store. Her business adviser suggests that she may not limit her promotion to the Centerville population but also consider out shoppers. This approach is
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This note was uploaded on 07/31/2011 for the course NUTRITION 101 taught by Professor Zahora during the Spring '11 term at Gardner-Webb.

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Marketing test for final - 1. A retailer is an organization...

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