REINA_Marketing_Plan_

REINA_Marketing_Plan_ - 1 CFinds.com Marketing Plan CFinds...

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1 CFinds.com Marketing Plan
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CFinds 1 A Marketing Plan Presented by: Amanda Reina Table of Contents
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3 1. Background My business, CFinds, will consist of repurposing things. The way my business will work is as follows: I will find things that people are giving away for free, or at a low price, and sale or resale the object in better conditions. There are plenty of sites where people post things that they no longer want due to age or move, among other reasons. I will search these sites (such as Craigslist) and find items that are in fair condition or better. For items that are in good conditions I will leave it as is and sell it for a cheap price. For items that should be fixed one way or another I will do the minimum fixing and sale the item at a profitable cost, depending on what I spent fixing the item. Once the items are ready to be sold, I would take a picture of the item, put a description (such as color, material, length, height, width, etc.), and post the item on the website. The way my business would make money is by selling at a very low price the free items found and at a profitable price those items that needed to be fixed. The items will be stored in a storage space, the cost of which will be captured in the items price as well. I will also offer shipping. The total buyer's price will increase depending on where the item needs to be shipped and the item's weight. In order to have repeating customers I will offer discounts to those that come back and buy something else. The discounts will be in percentage. For example, 10% off the next purchase. I will also offer gift wrapping options, for those that wish to send the item as a gift. The following pages will consist of a business description, marketing plans, competitor analysis, conclusion, and references.
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CFinds 1 2. Strategic Focus and Plan My electronic business, CFinds, will consist of repurposing things. The way my business will work is as follows: I will find things that people are giving away for free, or at a low price, and sale or resale the object. Mission Statement CFinds promises to sell our merchandise at an affordable price in order to provide our customers with a higher standard of living, while providing excellent customer service. Goals Financial: 1. To break-even in profits versus losses within the first 18 months of business. 2. Within five years, obtain a 50% profit from sales. 3. To maintain financial stability so that we can offer an easy to navigate website, with proper security and easy buyer/seller reach. Nonfinancial: 1. Within five years, expand our online services to international customers. 2. To create a demand for business outside the United States. 3. Employ six to ten workers on average. 4.
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REINA_Marketing_Plan_ - 1 CFinds.com Marketing Plan CFinds...

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