intro - Introduction Managing and Using Information...

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1 Introduction Managing and Using Information Systems: A Strategic Approach
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2 INTRODUCTION Should managers rely on experts when it comes to making the decisions on IS for their organizations? A manager who does not understand the basics of managing and using information cannot expect to be successful in today’s business environment.
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3 THE CASE FOR PARTICIPATING IN DECISIONS ABOUT INFORMATION SYSTEMS
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4 Why Managers Need to Participate in IS Decisions “Dialogue among managers routinely crosses all business functions in formal as well as informal settings, with one general exception: IS…. Culturally, managers can claim ignorance of IS issues without losing prestige among colleagues (while) admitting a lack of knowledge regarding marketing or financial aspects of the business will earn colleagues contempt.” (Pearlson & Saunders, p.2)
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5 A Business View of Why Managers Need to Participate: IT accounts for more than 50% of the capital-goods dollars spent in the US. US companies spend $7,500 per employee on IT and use is growing exponentially. As managers decide which activities receive funding, it is essential that they have a basic grounding in managing and using IS.
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6 People and Technology Work Together… Incorporating IT into a business enables people to focus on customer satisfaction and other revenue and profit-generating activities. Skilled business managers must balance costs associated with changing existing workplace behaviors. Issues include why or why not adopt new technology and when to replace people with technology.
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7 Figure 1.1 Reasons why business managers should participate in information systems decisions Reasons: IS must be managed as a critical resource IS enable change in the way people work together IS integrate with almost every aspect of business Is enables business opportunities and new strategies Is can be used to combat business challenges from competitors
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intro - Introduction Managing and Using Information...

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