miles_snow - Miles and Snow Strategic Typology Four...

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Miles and Snow Strategic Typology Four strategy types: Prospectors, Defenders, Analyzers, and Reactors. The first three are recognized as valid strategy types while reactors are seen as unable to adjust to the environment in the long run
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Prospectors innovators and market leaders accepting higher levels of risk, willing to invest in new technologies and explore new markets planning is broader and more exploratory in order to identify potential new technologies and markets and seek out new growth opportunities, strategies are predicated on disrupting markets, creating turbulence, and capturing first-mover advantages, less efficient and depend on differentiation and flexible organizational structures to support the changing markets, higher research and development investments and higher marketing expenses.
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Defenders protectors of established markets and unique market niches, exploiting existing technologies, and less likely to invest in basic research or take
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This note was uploaded on 07/31/2011 for the course ISM 4300 taught by Professor Staff during the Fall '08 term at University of South Florida - Tampa.

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miles_snow - Miles and Snow Strategic Typology Four...

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