Ch05MBA - Chapter 5 Competitive Rivalry and Competitive...

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1 Chapter 5: Competitive Rivalry and Competitive Dynamics Overview: Competitors, competitive rivalry, competitive behavior and competitive dynamics Market commonality and resource similarity: Building blocks of competitor analysis Competitive actions: Awareness, motivation and ability Factors driving competitor’s competitive actions Competitor’s response to actions taken against it Competitive dynamics in slow, fast and standard- cycle markets
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2 Introduction and Definitions Competitors Firms operating in the same market, offering similar products and targeting similar customers Competitive Rivalry Ongoing set of competitive actions and competitive responses occurring between competitors as they contend with each other for an advantageous market position Competitive Behavior (offensive and defensive) Set of competitive actions and competitive responses the firm takes to build or defend its competitive advantages and to improve its market position
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3 Introduction and Definitions Multimarket Competition Firms competing against one another in several product or geographic markets Becoming more and more common Competitive Dynamics Total set of actions and responses of all firms competing within a market All competitive behavior
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4 From Competitors to Competitive Dynamics (Figure 5.1)
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5 A Model of Competitive Rivalry (Figure 5.2)
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6 Competitor Analysis and Competitive Rivalry Competitor Analysis (Chapter 2) Is the first step to understanding competitive rivalry and identifying who your direct competitors are 2 components to assess: Market Commonality and Resource Similarity The question: ‘To what extent are firms competitors’? Number of markets in which firms compete against each
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This note was uploaded on 07/31/2011 for the course MAN 6782 taught by Professor Marlin during the Spring '11 term at University of South Florida.

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Ch05MBA - Chapter 5 Competitive Rivalry and Competitive...

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