MBAExam1LearningObjectives - MBA Exam1 Learning Objectives...

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MBA Exam1 Learning Objectives Chapter 1 Define strategic competitiveness, strategy, competitive advantage, above-average returns, and the strategic management process. Define resources, capability, and core competencies. Use the industrial organization (I/O) model to explain how firms can earn above-average returns. (Figure 1.2) Use the resource-based model to explain how firms can earn above average-returns. (Figure 1.3) Describe vision and mission and discuss their value. Define stakeholders and describe their ability to influence organizations. Identify different types of stakeholders (Figure 1.4) Who are strategic leaders? Describe the work of strategic leaders. Explain the strategic management process. (Figure 1.1) Topical Presentation Example: What is performance? Why is performance central to the study and practice of management? Identify and briefly describe 4 major approaches to measuring performance. Chapter 2 Explain the importance of analyzing and understanding the firm’s external environment.
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