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Unformatted text preview: Explain in some detail Figure 3.3. Make sure you understand the list of factors describing when each of the 5 competitive forces tends to be stronger or weaker. What are barriers to entry? What is a substitute product? What are the strategic implications of the 5 competitive forces? What are driving forces and why is it important to identify them? Make sure you understand how each of the items listed in the chapter can serve as driving forces. What is a strategic group and what is strategic group mapping? What can be learned from strategic group mapping? Why is it important to monitor the strategies of your competitors? What are key success factors and why is it important to identify them? Why is it important to determine the attractiveness of an industry and what makes an industry attractive or unattractive?...
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- Summer '08