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ClassProjectSummer2011 - Dr Marlin GEB4890 Summer 2011...

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Dr. Marlin GEB4890 Summer 2011 Project Guidelines You are required to participate in a group project this semester. This project will require that you analyze and then recommend a new strategy for a company of your choosing (with my approval and guidance). In each section of the project you will apply techniques learned in this course. The project will include an examination of the firm’s external and internal environments which you will then use to recommend a new, different, and/or modified corporate and business level strategies for the company. The completed project presents a comprehensive summary report that would be useful to the management of the company. You will complete the project as part of a group that you select (again, with my guidance). The final project will cover the following topics (in this exact order), probably best identified as separate sections of the report. Within each section use headings and sub-headings to make the report easy to read and understand. Finally, please use single spacing throughout the report and include page numbers. Title Page Table of Contents Executive Summary - Provide an executive summary of your findings (a summary of your company’s situation and your strategic recommendation). Introduction - Please provide a brief introduction of your company as well as the mission statement/strategic vision if possible. Part I – Internal and External Analyses 1) How well is the company’s present strategy working? Describe in some detail your company’s current strategy (corporate, business, and international) and then answer the question: How well is your present strategy working (i.e., well, okay, not so well, etc..)? Back up your answer with a discussion of your company’s financial and strategic performance in comparison to your major competitors’ performance over the last 3 years, your performance trends across all three years, and a comparison of these trends to the trends in your competitors’ performance. (Table) 2) What are your company’s resource strengths and weaknesses, and its external opportunities and threats?
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