GEB 4890 – STRATEGIC MANAGEMENT AND DECISION MAKING
Dan Marlin, Ph.D.
GEB 4890-601, MW 10:00am-12:20pm, DAV 217
Course Description, Prerequisites, and Grade Requirements:
This course is intended to be a challenging
capstone course that provides a unifying, integrating,
and coordinating opportunity to tie together concepts, principles, and skills learned separately in
other, more specialized courses in Business Administration. The primary focus of the course is
on problems confronted by top managers in formulating and implementing strategy.
of this course will, among other things, introduce you to the meaning of strategic management,
the role of managers, strategy formulation and implementation, and useful diagnostic tools for
arriving at strategic decisions.
Prerequisites: Senior standing and FIN 3403, MAN 3025, MAR
3023. Grade Requirement: A grade of “C-“ or better is required for graduation.
1) To develop an understanding of the complex relationship between an organization and its
environment: to demonstrate the ability to perform internal and external analyses.
2) To develop skills in strategy formulation: to identify, assess, and recommend the mission,
objectives, and strategies that an organization may develop to manage or adapt to its
environment(s) (H2 Gen Ed Learning Goal).
3) To develop skills in strategy implementation: to identify, assess, and recommend the
structures, culture, systems, and leadership needed for putting strategies into action (H2 Gen Ed
Edition, (A. A. Thompson Jr., A. J.
Strickland III, and J. E. Gamble), McGraw-Hill (ISBN: 978-0-07-724769-0).