Market Trends and Issues Paper

Market Trends and Issues Paper - Market Trend and Issues 1...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Market Trend and Issues 1 Market Trends and Issues Paper Christine Thompson University of Phoenix ECO365
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Market Trend and Issues 2 Store Expansion - Grocery According to Target’s 2010 Annual Report, they completed numerous store remodels. By investing resources into their existing stores, they have made Target the supreme one-stop shopping center. The enhancements that were done include the following departments: grocery, beauty, home electronics, and shoes. The biggest department expansion was done in order to expand on their fresh food and grocery. The design and layout allows for more of an open-market feel and now includes fresh produce, meat, dairy, and over 700 organic foods in their SuperTarget stores. (Target, 2011) The expansion and rollout of Target’s P-Fresh format will more than likely entice consumers and increase traffic / same-store sales. But by expanding more into the grocery sector, Target will now be competing not only with Wal-mart, but also the major grocery chains. Kroger Company, which owns Smith’s , Smith’s Marketplace, and other well known market stores is one of many large grocery store chains that have mimicked the one-stop shopping experience like Wal-mart and Target. With their primary focus on grocery, they have also clothing, electronics, pharmacy, furniture, outdoor living, and jewelry. They operate in 31 states and have 2,400 grocery retail stores and 338,000 employees. Recent data indicates that in 2010, Kroger increased market share 80 basis points across 19 major markets, while their competitor Wal-mart had a market share of 75 in 17 to 19 major markets. (Kroger, 2011)
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern