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Lesson 1 Assignment 4

Lesson 1 Assignment 4 - Ashley B Hilliard June 1 2011 MG...

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Ashley B. Hilliard 258-10-0169 June 1, 2011 MG 615 Lesson #1, Assignment #4: Chapter 2 Case Study Read the 'Business Problem-Solving Case' on pages 74-76 of your text, entitled "Innovation and Collaboration at Coca-Cola: It's the Real Thing" and address the case questions in an essay of 500-600 total words: 1. What is Coca-Cola’s business strategy? What is the relationship of collaboration and innovation to Coca-Cola’s business strategy? 2. How is Coca-Cola using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using. 3. Why is Coca-Cola’s relationship with its bottlers so important? What is Coke doing to improve its ability to collaborate with its bottlers? 4. What are Coca-Cola’s prospects for success in the future? Will information systems make a difference? Why or why not? Coca-Cola’s ultimate objectives of our business strategy are to increase volume, expand their share of worldwide nonalcoholic ready to drink beverages sales, maximize their long-term cash flows, and create economic value added by improving economic profit. The Coca Cola
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