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Unformatted text preview: Ashley B. Hilliard 258-10-0169 June 1, 2011 MG 615 Lesson #1, Assignment #6: Chapter 3 Case Study Read the 'Business Problem-Solving Case' on pages 111-112 of your text, entitled "EBay Fine-Tunes Its Strategy" and address the case questions in an essay of 500-600 total words: 1. Apply the value chain and competitive forces model to eBay. 2. What is eBays business model and business strategy? How successful has it been? 3. What are the problems that eBay is currently facing? How is eBay trying to solve these problems? 4. Are these good solutions? Why or why not? Are there any other solutions that eBay should consider? 5. What people, organizational, and technology factors play a role in eBays response to its problems? 6. Will eBay be successful in the long run? Why or why not? EBay has built an online person-to-person trading community on the Internet, using the World Wide Web. Buyers and sellers are brought together in a manner where sellers are permitted to list items for sale, buyers to bid on items of interest and all eBay users to browse through listed items in a fully...
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This note was uploaded on 08/02/2011 for the course MIS 615 taught by Professor D.babbs during the Spring '11 term at Andrew Jackson.
- Spring '11