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Lesson 2 Assignment 1

Lesson 2 Assignment 1 - Ashley B Hilliard June 1 2011 MG...

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Ashley B. Hilliard 258-10-0169 June 1, 2011 MG 615 Lesson#2, Assignment 1 Dirt Bikes, Part I Dirt Bikes' management has asked you to prepare a management analysis of the company to help it assess the firm’s current situation and future plans. Review Dirt Bikes' company history, organization chart, products and services, and sales and marketing in the Introduction to Dirt Bikes, which can be found below. For this assignment, prepare a 400-500 word report (in Word) summarizing for management your analysis of Dirt Bikes. Be sure to address these questions: 1. What are the company’s goals and culture? One of the company’s goals is to make its way into the motocross market. Another goal is to aggressively promote Dirt Bikes, at dirt bike/other racing events. They want to improve on their services, products & innovate their cutting edge technology, of which will hopefully propel them to the top. The company has a very friendly family atmosphere; encouraging team work, attention to detail/ quality & continual learning/innovation. Employees, distributors & retail customers are urged to contribute ideas on how to improve Dirt Bikes’ products & services. The culture is a family
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