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Lesson 4 Assignment 2

Lesson 4 Assignment 2 - Ashley B Hilliard June 1 2011 MG...

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Ashley B. Hilliard 258-10-0169 June 1, 2011 MG 615 Lesson#4, Assignment 2 Read the 'Business Problem-Solving Case' on pages 229-231 of your text, entitled "Google Versus Microsoft: Clash of the Technology Titans" and address the case questions in an essay of 500-600 total words: 1. Define and compare the business strategies and business models of Google and Microsoft. 2. Has the Internet taken over the PC desktop as the center of the action? Why or why not? 3. Why has Microsoft attempted to acquire Yahoo!? How did it affect its business model? Do you believe this is a good move? 4. What is the significance of Google Apps to Google’s future success? 5. Would you use Google Apps instead of Microsoft Office applications for computing tasks? Why or why not? 6. Which company and business model do you believe will prevail in this epic struggle? Justify your answer. Google launched the first shots when it released Google Apps and announced plans for a new computer operating system. Now, Microsoft has hit back with plans to release its popular Office
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