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Lesson 6 Assignment 4

Lesson 6 Assignment 4 - Ashley B Hilliard June 1 2011 MG...

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Ashley B. Hilliard 258-10-0169 June 1, 2011 MG 615 Lesson#6, Assignment 4 Read the 'Business Problem-Solving Case' on pages 337-339 of your text, entitled "Facebook's Dilemma: Profits (Theirs) versus Privacy (Yours)" and address the case questions in an essay of 500-600 total words: 1. What concepts in this chapter are illustrated in this case? 2. What is the role of e-commerce and Web 2.0 technologies in Facebook’s widespread popularity? 3. Describe the weaknesses of Facebook’s privacy policies and features. What people, organizational, and technology factors have contributed to those weaknesses? 4. Does Facebook have a viable business model? Explain your answer. 5. If you were responsible for coordinating Facebook’s advertising, how would you balance the desire to become increasingly profitable with the need to protect the privacy of your users? Eight unique features of e-commerce technology are obviously illustrated in this case: ubiquity, global reach, universal standards, richness, interactivity, information density, personalization/customization, and social technology. The following elements of Table 10-1, The
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