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THE EFFECT OF ONE-AND-DONE PLAYERS ON DIVISION I MEN’S COLLEGE BASKETBALL PROGRAMS S. Brandon Fanney A thesis submitted to the faculty of the University of North Carolina at Chapel Hill in fulfillment of the requirements for the degree of Master of Arts in the Department of Exercise & Sport Science (Sport Administration) Chapel Hill 2009 Approved by Barbara Osborne J.D. Dr. Richard Southall Dr. Troy Blackburn
ii ©2009 S. Brandon Fanney ALL RIGHTS RESERVED
iii ABSTRACT S. BRANDON FANNEY: THE EFFECT OF ONE-AND-DONE PLAYERS ON DIVISION I MEN’S COLLEGE BASKETBALL PROGRAMS Under the direction of Barbara Osborne J.D. In 2006, the NBA instituted a rule that required players to be one year removed from high school before they were eligible to enter the NBA draft. As a result, many of the nation’s top high school basketball players decided to play NCAA Division I college basketball for one season, until they could enter the draft. These players became known as one-and-dones and this study was created to determine their impact on college basketball. Their impact was measured with five variables: winning percentage, NCAA tournament games, attendance, merchandise sales, and roster turnover. Of the five variables only NCAA tournament games was found to be significantly different with a one-and-done player. However, because of the popularity and importance of the NCAA tournament, it can be concluded that one-and-done players have had a significant effect on Division I Men’s College Basketball Programs.
iv ACKNOWLEDGEMENTS I would like to first thank my advisor Barbara Osborne J.D. for all her guidance and encouragement during this study. Barbara, I thank you for answering my endless questions and always providing timely, honest feedback. You kept me on task and never let me lose sight of my ultimate goal. I would also like to thank my other committee members, Dr. Richard Southall and Dr. Troy Blackburn, for their contributions and patience. Dr. Southall, I truly appreciate your help in shaping this study by relating my ideas to current topics in college athletics and allowing me to expand the relevancy of my findings. Dr. Blackburn, I am eternally grateful for your assistance in analyzing my data. Without your help, I would still be staring at one big Excel spreadsheet and trying to figure out where to go next. I would also like to thank my wife, Theresa. You encouraged me to follow my heart and do what made me happy. For that I will forever be grateful. Over the past two years, you helped me balance school, work, family and friends in a way that no one else could. Thanks for believing in me and making short term sacrifices, so that I could find long term happiness. You are the best. Mom and Dad, thank you for all the support throughout my life, but particularly over the past two years. You always seemed to know exactly when I needed that little extra. I am so fortunate to have parents like you, who are always there to offer support, guidance, encouragement, and anything else that I might need. Everything I have and will accomplish

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