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Unformatted text preview: • Simmons Market Research Bureau June 3, 2011 • MRI Mediamark Research & Intelligence • Marketing Guide to Media, SRDS • LNA or Leading National Advertisers • Information Resources, Inc (IRI) o Syndicated tracking service for grocery industry data • Sales and Marketing Management Survey of Buying Power o Population and household data for all US o Retail sales data for categories, spending statistics in markets Audience sources • Nelson: entire group of companies that measure national TV, internet o Use people meters and diary method • Arbitron: 270 radio markets in US used diary method, but now portable people meter • Print: SRDS o Audit Bureau of Circulation o Bacons o Editor & Publisher...
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This note was uploaded on 08/04/2011 for the course ADV 3351 taught by Professor Olanfarnall during the Summer '11 term at Texas Tech.
- Summer '11