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Unformatted text preview: Simmons Market Research Bureau June 3, 2011 MRI Mediamark Research & Intelligence Marketing Guide to Media, SRDS LNA or Leading National Advertisers Information Resources, Inc (IRI) o Syndicated tracking service for grocery industry data Sales and Marketing Management Survey of Buying Power o Population and household data for all US o Retail sales data for categories, spending statistics in markets Audience sources Nelson: entire group of companies that measure national TV, internet o Use people meters and diary method Arbitron: 270 radio markets in US used diary method, but now portable people meter Print: SRDS o Audit Bureau of Circulation o Bacons o Editor & Publisher...
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- Summer '11