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Unformatted text preview: o Print: circulation (SRDS or other source), pass along readership Broadcast is a bit more involved o Consider the problem of radio. .. solution is to use estimates of audience Ratings: the persons or HH that see or hear a particular program expressed as a percentage of the total population Share: defined as above but with the population restricted to only those HH that had the TV or radio on at the time...
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- Summer '11