Chap001[1] - Broad Marketing Domains Broad Marketing...

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Unformatted text preview: Broad Marketing Domains Broad Marketing Domains *Primary Focus of Marketing Efforts *Marketing through Sports *Marketing of Sports Products Marketing Through Sports Marketing Through Sports *Traditional Strategies *Sports as a Marketing Platform *Reaching Similar Target Market *Sports Incorporated within the Marketing Mix *Product *Distribution (Place) *Price *Promotion Marketing Through Sports Marketing Through Sports *Sponsorship-Based Strategies *Traditional *Coca-Cola and the Olympics *Venue Naming Rights *AT&T and AT&T Park (San Francisco Giants MLB Stadium) *Licensing *Anvil (t-shirts) and NFL (Super Bowl logo shirts) *Endorsements *Sony (TVs) and Peyton Manning Marketing of Sports Products Marketing of Sports Products *Some Examples of Sports Products *Access to Spectator Sports Events *Tickets or Media-based access to the British Open *Access to Participation Sports Venues *Membership to Curves Gym *Sporting Goods and Apparel *Nike Golf Clubs and Golf Shirts Spectator Sports - Spectator Sports - the Sports Event Pyramid the Sports Event Pyramid Local Events Local Events *Draw Fans from Small Geographic Area *Promoted Using Local Media *Examples *Minor League Team *High School Sports *Local Amateur Competitions Regional Events Regional Events *Little National or International Interest *Marketers Attempt to Move the Event Up...
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Chap001[1] - Broad Marketing Domains Broad Marketing...

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