Chap010[1] - *Building Sponsorship Venue Naming Rights...

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Venue Naming Rights Venue Naming Rights *“Building” Sponsorship *Sponsor Pays to Have Its Name Attached to a Facility for a Specified Period of Time *Many Types of Facilities beyond Sports *Also Driven by ROI Brief Historical Perspective *Early Ego-Driven Motives *Percent of Major US Professional Teams Playing in Venues with Corporate Sponsor *30% in 1997 *69% in 2007 Benefits for Four Constituencies Benefits for Four Constituencies *Benefits for the Fans *Benefits for the Community at Large *Benefits for the Resident Organization *Benefits for the Sponsor Benefits for the Fans – Benefits for the Fans – Often Involves New Facility Often Involves New Facility *Better Seating Configurations *More Amenities *Potential for Lower Ticket Prices *Better Product *Team Retention Benefits for the Benefits for the Community at Large Community at Large *Provides Jobs *Higher Levels of Tourism *Lower Taxpayers’ Burden Benefits for the Benefits for the Resident Organization Resident Organization *New Revenue Stream *Enhanced Level of Prestige *Greater Corporate Interest for Involvement via Traditional Sponsorship Benefits for the Sponsor Benefits for the Sponsor *Increased Awareness
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*Improved Image *Sustainable Competitive Advantage from the Association with the Venue and Its Resident Organization *Hospitality Opportunities *Increased Sales Plan Components Plan Components *Comparable to Traditional Sponsorships Plan Components Plan Components
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Chap010[1] - *Building Sponsorship Venue Naming Rights...

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